The fashion industry needs celebrities. A famous star wearing a make or brand can either confirm its dominance or it can elevate a new look to the stratosphere. It can also breathe life into an established look and make it super cool again. If you want an example of this then take fisherman sweaters for women. Just like the ones you can get from https://www.shamrockgift.com/aran-sweaters/womens-aran-sweaters/, they are now so in vogue due to the fact that Taylor Swift has been photographed in them. The same is true for the men’s version after Chris Evans wore one in Knives Out.
There have always been models to show off a line of clothes. The “Supermodels” that have been hyped up through decades are starting to fade now but for a time if they wore your look then you had got it made. The best way to get it noticed seems to be to send it in and hope that it was picked up by someone important. The other was to try and get it placed in an influential shop.
It wasn’t really until the birth of Cinema that celebrities truly began to influence our style of dress. Seeing these stars on a large screen was very different to the magazines, which were generally in black and white. It also helped when they started to appear on Television as well speaking about the movies they had just made.